Privacy Policy

Introduction and overview
Scope of application
Legal basis
Contact details of the responsible person
Storage period
Rights according to the General Data Protection Regulation
Data transfer to third countries
Security of data processing
Communication
Cookies
Web hosting introduction
Google Analytics Privacy Policy
Web Analytics Introduction
Email Marketing Introduction
MailChimp Privacy Policy
Messenger & Communication Introduction
Facebook Privacy Policy
Social Media Introduction
Blogs and Publication Media Introduction
Online Marketing Introduction
Affiliate Programs Introduction
Cookie Consent Management Platform Introduction
Payment Providers Introduction
External Online Platforms Introduction
Audio & Video Introduction
YouTube Privacy Policy
Other Introduction
Privacy Policy – Introduction

We have written this privacy statement (version 12/30/2021-311909058) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the available links and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online stores) that we operate
social media presences and email communications
mobile apps for smartphones and other devices
In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
Contract (Article 6(1) lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.
Other conditions, such as the performance of recordings in the public interest and the exercise of official authority, as well as the protection of vital interests, do not generally arise for us. If such a legal basis should nevertheless be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions regarding data protection, you will find the contact details of the responsible person or body below:

Infinitymind UG (haftungsbeschränkt).
Heyestr. 84
40625 Düsseldorf
Authorized to represent: Jona Schulz
e-mail: [email protected]
Phone: +491607586612

Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights according to the General Data Protection Regulation

According to Article 13 DSGVO, you are entitled to the following rights so that there is a fair and transparent processing of data:

According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
For what purpose we are processing;
the categories, i.e. the types of data that are processed;
who receives this data and if the data is transferred to third countries, how security can be guaranteed;
how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
The origin of the data if we have not collected it from you;
Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.
You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.
You have the right to erasure (“right to be forgotten”) according to Article 17 GDPR, which specifically means that you may request the deletion of your data.
According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.
According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.
If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.
If data is used to carry out profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
In short, you have rights – do not hesitate to contact the controller listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

North Rhine-Westphalia Data Protection Authority

State Commissioner for Data Protection: Bettina Gayk
Address: Kavalleriestraße 2-4, 40213 Düsseldorf, Germany.
Telephone number: 02 11/384 24-0
E-mail address: [email protected]
Website: https://www.ldi.nrw.de/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary, and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We explicitly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Article 25 of the GDPR refers to “data protection through technical design and data protection-friendly default settings” and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. In the following, we will go into more detail on specific measures, if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data over the Internet in a tap-proof manner.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.

Thus, we have implemented an additional layer of security and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.

If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication Summary ???? Data subjects: anyone who communicates with us by phone, email or online form ???? Data processed: e.g. phone number, name, email address, form data entered. More details can be found in the respective contact type used ???? Purpose: Handling of communication with customers, business partners, etc. ???? Storage period: Duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
If you contact us and communicate by phone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the related business transaction. The data will be stored for the same period of time or as long as required by law.

Persons concerned

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your inquiry. The data is deleted as soon as the business case has been closed and legal requirements permit.

E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been closed and legal requirements allow it.

Online forms

If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store and further use your data for purposes related to the business case;
Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to conduct customer inquiries and business communications in a professional manner. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.
Cookies

Cookies Summary ???? Data subjects: visitors to the website ???? Purpose: depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie. ???? Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. ???? Storage period: Depending on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this

Name: _ga
Wert: GA1.2.1326744211.152311909058-9
Purpose: to distinguish website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Essential cookies.

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Purpose cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies

These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or

stored data.

Storage duration of cookies

The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each cookie whether to allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

Legal basis

Since 2009, there are the so-called “Cookie Guidelines”. This states that saving cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent. there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.

Web hosting introduction

Web hosting summary ???? Data subjects: visitors to the website ???? Purpose: professional hosting of the website and safeguarding of its operation ???? Data processed: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used. ???? Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is web hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

The hosting of this website is done by:

manitu GmbH

Welvert Street 2

66606 St. Wendel

Germany

When you want to view a website on a screen, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.

This web browser needs to connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server also needs to store data for a while to ensure proper operation.

To illustrate:

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and securing its operation.
To maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims.
What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the website you are visiting (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311909058)
browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files
How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract on commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary ???? Data subject: Visitors to the website ???? Purpose: Evaluation of visitor information to optimize the web offer. ???? Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found further down in this privacy policy. ???? Storage period: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2.1326744211.152311909058-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Wert: 2.1687193234.152311909058-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

Name: gat_gtag_UA
Value: 1
Intended use: used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named dc_gtm .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: _utmt Value: 1 Purpose: The cookie is used like _gat_gtag_UA to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note: This enumeration cannot claim to be complete, as Google is always changing the choice of their cookies as well.

Here we show you an overview of the most important data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

Account creation: when you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP- location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also an option for data to be deleted only when you no longer visit our website within the time period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers under the section “Cookies”.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographic characteristics and interests.

We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports contain information about age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Advertising settings” at https://adssettings.google.com/authenticated via checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to obtain aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or also delete it.

Google Analytics data processing addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the Google Analytics data processing addendum here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Web Analytics Introduction

Web Analytics Privacy Policy Summary ???? Data subjects: website visitors ???? Purpose: evaluation of visitor information to optimize the web offer. ???? Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found at the respective web analytics tool used. ???? Storage period: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

In addition, your IP address will also be stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/.

To learn more about the data processed through the use of Google Optimize, please see the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: evaluation of visitor information to optimize the web offer. ???? Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy. ???? Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools included in Google Site Kit also collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other privacy texts are relevant for you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important statistics for website analysis directly in our dashboard. These are statistics that are collected by other Google products. First and foremost, from Google Analytics. Besides Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it’s our job to give you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard, because we can view and analyze the statistics of Google products right in the dashboard. So we don’t have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy on Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. Likewise, we also have our own privacy statements with comprehensive information for other Google services, such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have agreed in principle to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Wert:2.1326744211.152311909058-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Wert:2.1687193234.152311909058-7
Purpose: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours

Name: gat_gtag_UA
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed around the world. Most servers are located in the United States and therefore it is easily possible that your data is also stored there. You can see exactly where the company provides servers at https://www.google.com/about/datacenters/inside/locations/?hl=de.

Data collected by Google Analytics is kept for a standard 26 months. After that, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data, have your data deleted, corrected or restricted. In addition, you can also deactivate, delete or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions of the most popular browsers under the section “Cookies”.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at https://business.safety.google/adsprocessorterms/.

To learn more about Google’s data processing, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary ???? Data subjects: website visitors ???? Purpose: organization of the individual tracking tools ???? Data processed: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used. ???? Storage period: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is the Google Tag Manager?

For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes, organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires a relatively large amount of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Tag Manager if you have given your consent.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/.

If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

VG Wort privacy policy

We use VG Wort, a scalable central measurement system, on our website. The service provider is the German collecting society Verwertungsgesellschaft WORT (VG WORT), Rechtsfähiger Verein kraft Verleihung, Untere Weidenstraße 5, 81543 Munich, Germany. You can learn more about the data processed by using VG Wort in the Privacy Policy at https://www.vgwort.de/hilfsseiten/datenschutz.html .

Email Marketing Introduction

Email marketing summary ???? Data subjects: newsletter subscribers ???? Purpose: direct advertising by email, notification of system-relevant events ???? Data processed: Data entered during registration but at least the e-mail address. More details can be found with the respective e-mail marketing tool used. ???? Storage period: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is email marketing?

In order to keep you up to date, we also use the option of e-mail marketing. In doing so, if you have agreed to receive our emails or newsletters, data from you will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you want to participate in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and submit it. However, it may also happen that we ask you for your title and name, for example, so that we can write to you personally.

In principle, the registration for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail to confirm your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

Why do we use e-mail marketing?

We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing – often just referred to as “newsletters” – as an essential part of our online marketing. If you agree to it or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That’s why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?

When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list. In addition to IP address and e-mail address, your salutation, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that this complies with our laws.

Duration of data processing

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.

Right of objection

You have the possibility to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can’t find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

Legal basis

The sending of our newsletter is based on your consent (Article 6 (1) a DSGVO). This means that we may only send you a newsletter if you have actively signed up for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on specific email marketing services and how they process personal data – if available – can be found in the following sections.

MailChimp privacy policy

MailChimp Privacy Policy Summary ???? Data subjects: newsletter subscribers ???? Purpose: direct advertising by e-mail, notification of system-relevant events ???? Data processed: Data entered during registration but at least the email address. ???? Storage period: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don’t have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important privacy-related aspects.

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using a software is also called SaaS (Software as a Service). The following graphic shows schematically how MailChimp distributes emails to newsletter recipients.

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending out at predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to keep us in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. For our marketing activities we always look for the simplest and best solutions. And for this reason we have also chosen the newsletter management service from MailChimp. Although the software is very easy to use, it offers a large number of helpful features. Thus, we can design interesting and beautiful newsletters in just a short time. Through the design templates offered, we design each newsletter completely individually and thanks to the “Responsive Design”, our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).

Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is the “cloud system” of MailChimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly reduced.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list of MailChimp. So that MailChimp can also prove that you have subscribed to the “list provider”, the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information, such as language or location.

This information is used to send you emails and enable certain other MailChimp features (such as newsletter evaluation).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Through so-called “web beacons” (which are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened, and whether links have been clicked. All this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well our newsletter was received by you. In this way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This can, for example, technically optimize the dispatch or determine the location (country) of the recipients.

The following cookies may be set by MailChimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user signs up for a newsletter mailing list.
Expiration date: after session end

Name: ak_bmsc
Wert: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311909058-3
Purpose: The cookie is used to be able to distinguish a human from a bot. This allows to create secure reports about the usage of a website.
Expiration date: after 2 hours

Name: bm_sv
Wert: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction securely and easily. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours

Name: _abck
Wert: 8D545C8CCA4C3A50579014C449B045311909058-9
Purpose: We could not find out more information about the purpose of this cookie.
Expiration date: after one year

Sometimes it may happen that you open our newsletter via a specified link for better viewing. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. In the process, personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp’s “Cookie Statement” (at: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

Basically, the data remains permanently stored on MailChimp’s servers and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymizes you in the MailChimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you receive by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate and manage these cookies at any time. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

The sending of our newsletter by MailChimp is based on your consent (Article 6 (1) a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If consent is not required, then the newsletter is sent on the basis of legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

MailChimp also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, MailChimp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, MailChimp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Mailchimp data processing terms and conditions (Data Processing Addendum), which correspond to the standard contractual clauses, can be found at https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

You can learn more about MailChimp’s use of cookies at https://mailchimp.com/legal/cookies/, and information about MailChimp’s data protection (Privacy) can be found at https://mailchimp.com/legal/privacy/.

MailChimp order data processing contract

We have concluded an order data processing contract (Data Processing Addendum) with MailChimp. This contract serves to safeguard your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

For more information about this contract, please visit https://mailchimp.com/legal/data-processing-addendum/.

Messenger & Communication Introduction

Messenger & Communication Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: contact requests and general communication between us and you ???? Data processed: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable More details can be found in the respective tools used. ???? Storage period: depending on the messenger & communication functions used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).
What are messenger & communication functions?

We offer various options on our website (such as messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. In the process, your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent actions.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. Currently, the most commonly used messenger function is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use messenger & communication features?

Communication options with you are of great importance to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other means of communication such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 of the GDPR. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, data from you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.

What data is processed?

Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all the information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the providers’ servers.

If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.

How long is data stored?

How long data is processed and stored depends primarily on the tools we use. Further below, you will learn more about the data processing of the individual tools. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.

Since Messenger & Communication features may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners if consent has been given.

Facebook Messenger privacy policy

We use the communication tool Facebook Messenger on our website. The service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Facebook’s data processing term, which corresponds to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can learn more about the data processed by using Facebook in the Privacy Policy at https://www.facebook.com/about/privacy.

WhatsApp Privacy Policy

We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc. a subsidiary of Facebook. For the European area, the company WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible.

WhatsApp also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, WhatsApp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For information on WhatsApp data transfers that comply with the standard contractual clauses, please visit https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927.

You can learn more about the data processed through the use of WhatsApp in the Privacy Policy at https://www.whatsapp.com/privacy .

Facebook privacy policy

Facebook Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as customer data, user behavior data, information about your device and your IP address. More details can be found below in the privacy policy. ???? Storage period: until the data is no longer useful for Facebook’s purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer.

If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:

Facebook Pixel
Social plug-ins (such as the “Like” or “Share” button).
Facebook Login
account kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentations
Technologies and services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users suitable ads, Facebook needs information about people’s wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Data about your behavior on our website is called “event data” by Facebook. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this Event Data for security, privacy, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been matched with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”.

5) Now enter your password, click “Continue” and then click “Delete account”.

The storage of data that Facebook receives via our site is done, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 (1) lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.

Facebook’s data processing terms and conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Facebook Login Privacy Policy

We have integrated the convenient Facebook Login on our site. This allows you to easily log in to our site using your Facebook account without having to create another user account. If you decide to make your registration via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our site work in the best possible way.
Expiration date: after 3 months

Name: datr
Wert: 4Jh7XUA2311909058SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

Name: _Jona Schulz_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete enumeration is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
your profile picture
a stored e-mail address
friend lists
button information (e.g. “Like” button)
birthday date
language
Place of residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you want to learn more information about data processing by Facebook, we recommend the Facebook privacy policy at https://de-de.facebook.com/policy.php.

Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Facebook social plug-ins privacy policy

So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
“Like” button, share, send and quote.
Page plug-in
Comments
Messenger plug-in
Embedded posts and video player
Group plug-in
Visit https://developers.facebook.com/docs/plugins for more information on how each plug-in is used. We use the social plug-ins on the one hand to provide you with a better user experience on our site, and on the other hand because Facebook can optimize our advertisements through them.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received is deleted again or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook (log off) while visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after end of session

Name: fr
Wert: 0jieyh4311909058c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend reading the company’s own data policy at https://www.facebook.com/policy.php.

Social media introduction

Social media privacy policy summary ???? Data subjects: visitors to the website ???? Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising ???? Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this with the respective social media tool used. ???? Storage period: depending on the social media platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is social media?

In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to promote our products and services to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.

What data is processed?

Exactly what data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile at the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about specific social media platforms – if available – in the following sections.

Instagram privacy policy

Instagram privacy policy summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as user behavior data, information about your device and your IP address. More details can be found below in the privacy policy. ???? Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Instagram?

We have incorporated functions from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is that social media platform that really went through the roof in the last few years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.

We assume that Instagram’s data processing works the same as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311909058124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe311909058”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session.

Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help section”. Now you will get to the company’s website. On the webpage, click “Manage account” and then click “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data policies.

Blogs and Publication Media Introduction

Blogs and Publication Media Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: To present and optimize our service performance as well as communication between website visitors, security measures and administration ???? Data processed: Data such as contact details, IP address and published content. More details can be found in the tools used. ???? Storage period: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contract)
What are blogs and publication media?

We use blogs or other communication media on our website, with which we can communicate with you on the one hand and you can also communicate with us on the other hand. In the process, data from you may also be stored and processed by us. This may be necessary so that we can present content appropriately, communication works and security is increased. In our data protection text, we generally go into what data can be processed from you. Exact details on data processing always also depend on the tools and functions used. In the privacy notices of the individual providers, you will find precise information about data processing.

Why do we use blogs and publication media?

Our biggest concern with our website is to provide you with interesting and exciting content and at the same time your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write posts yourself.

What data is processed?

Exactly what data is processed always depends on the communication functions we use. Very often, IP address, username and the published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more details about the collected and stored data in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may also be used with publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

We use the communication tools mainly on the basis of our legitimate interests (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the settlement of contractual relationships or their initiation, the legal basis is furthermore Art. 6 para. 1 p. 1 lit. b. DSGVO.

Certain processing, in particular the use of cookies and the use of comment or message functions require your consent. If and insofar as you have consented that data from you can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). Most of the communication functions we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about special tools – if available – in the following sections.

Blog posts and comment functions Privacy policy

There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to also comment on content or write posts. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to identify whether comments are spam, we may also store and process user information based on our legitimate interest. If we launch a poll, we also store your IP address for the duration of the poll so that we can ensure that all participants really only vote once. Cookies may also be used for storage purposes. Any data we store from you (such as content or information about you) will remain stored until you object.

WordPress emojis privacy policy

We also use so-called emojis and smilies on our blog. What exactly emojis are, we probably do not need to explain here in more detail. You know these laughing, angry or sad faces. They are graphic elements or files that we provide and are loaded from another server. Service provider for retrieving WordPress emojis and smilies is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to be able to transmit the emoji files to your browser.

WordPress also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed by using Automattic in the Privacy Policy at https://automattic.com/privacy/.

Online Marketing Introduction

Online marketing privacy policy summary ???? Data subjects: visitors to the website ???? Purpose: evaluation of visitor information to optimize the web offering. ???? Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used. ???? Storage period: depending on the online marketing tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are actually interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously set measures. That is why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.

What data is processed?

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored in cookies (these are small text files), for example. With the help of this data, we can not only place advertisements in the classical sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. In the named cookies are stored, for example, which web pages you have visited on our website, how long you have looked at these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.

Under certain circumstances, the cookies can also be deployed on other websites that work with the same advertising tools, analyzed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you recognizable as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.

Right of objection

Since online marketing tools may generally use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

Legal basis

If you have consented to third-party providers being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

On our part, there is also a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 Para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.

You will find information on specific online marketing tools – if available – in the following sections.

Google Ads (Google AdWords) conversion tracking privacy policy

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: economic success and the optimization of our service performance. ???? Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. ???? Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The goal is to make sure that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311909058-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above enumeration does not claim to be exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads’ conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you do not prevent the ads, only the personalized ads.

Legal basis

If you have consented to Google Ads Conversion Tracking being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.

On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at https://business.safety.google/adscontrollerterms/.

If you would like to learn more about Google’s privacy policy, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Google AdSense Privacy Policy

Google AdSense Privacy Policy Summary ???? Data subjects: website visitors ???? Purpose: economic success and the optimization of our service performance. ???? Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. ???? Storage duration: depending on the cookies used and data stored ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is Google AdSense?

We use Google AdSense on this website. This is an advertising program of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google AdSense allows us to display ads on this website that match our theme. In this way, we offer you ads that ideally represent a real added value for you. In the course of this privacy text about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored, and how you can prevent this data storage.

The advertising program Google AdSense has been around since 2003. Unlike Google Ads (formerly: Google AdWords), you cannot place advertisements yourself here. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to show you ads that you are interested in and that add value. Google checks which ads are suitable for our website and for our users based on your interests or user behavior and based on our offer. At this point, we would like to mention that we are not responsible for the selection of the advertisements. We only offer the advertising space with our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads are also adapted to the respective user interface. This means that whether you visit our website from your smartphone, your PC or laptop, the ads adapt to your end device.

Why do we use Google AdSense on our website?

Running a high-quality website requires a lot of dedication and great effort. Basically, we are never done working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit on our website by these ads. With the help of Google AdSense you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on the page. Then, the ads are matched and presented according to content. In addition to content overlap between ads and website offers, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. So you get advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

In order for Google AdSense to display customized advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.

Third-party vendors may, as part of AdSense, place and read cookies on your browser or use web beacons to store data they obtain through ad delivery on the site. Web beacons are small graphics that do log file analysis and log file recording. This analysis enables statistical analysis for online marketing.

Google may collect certain information about your user behavior on our website through these cookies. This includes:

Information about how you interact with an ad (clicks, impression, mouse movements).
Information about whether an ad has already appeared in your browser at an earlier time. This data helps to prevent an ad from being displayed to you more often.
In doing so, Google analyzes and evaluates the data on the displayed ads and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has Google AdSense installed exclusively:

Name: uid
Value: 891269189311909058-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiration date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiration date: after 1 month

Name: cid
Wert: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant ads to the visitor and helps to improve campaign performance reports.
Expiration date: after 2 months

Name: IDE
Wert: zOtj4TWxwbFDjaATZ2TzNaQmxrU311909058-1
Purpose: The cookie is stored at the doubleclick.net domain. It is used to register your actions after viewing or clicking the ad. This allows us to measure how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
Value: not specified
Purpose: With the help of the “test_cookie” you can check if your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiration date: after 1 month

Name: CT592996
Value:733366
Purpose: Stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be exhaustive, as experience has shown that Google is always changing its choice of cookies.

How long and where is the data stored?

Google records your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the specified information in a secure manner on Google’s in-house servers in the US.

If you do not have a Google account or are not logged in, Google stores the collected data with a unique identifier (ID) mostly on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google for a longer period of time. This is the case when Google, due to economic or legal necessities, has to store certain data over an indefinite longer period of time.

How can I delete my data or prevent data storage?

You always have the option to delete or disable cookies that are on your computer. How exactly this works depends on your browser. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

If you have a Google account, you can disable personalized advertising on the https://adssettings.google.com/authenticated website. Here, too, you will continue to see ads, but they will no longer be customized to your interests. However, ads will still be displayed based on a few factors, such as your location, browser type, and search terms used.

Legal basis

If you have consented to Google AdSense being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google AdSense.

From our side, there is also a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google AdSense if you have given your consent.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/.

You can find out what data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Partner Programs Introduction

Partner Programs Privacy Policy Summary ???? Data subjects: website visitors ???? Purpose: economic success and the optimization of our service performance. ???? Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. ???? Storage period: personal data is mostly stored by partner programs until it is no longer needed ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are affiliate programs?

We use partner programs of different providers on our website. By using a partner program, data from you may be transferred to the respective partner program provider, stored and processed. In this data protection text, we will give you a general overview of data processing by partner programs and show you how you can also prevent or revoke a data transfer. Each partner program (also called affiliate program) is based on the principle of commission. On our website a link or an advertisement including a link is placed and if you are interested in it and click on it and purchase a product or service this way, we receive a commission for it (advertising reimbursement).

Why do we use affiliate programs on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. For this purpose we put a lot of work and time into the development of our website. With the help of affiliate programs we have the possibility to get paid a little bit for our work. Each affiliate link is of course always related to our topic and shows offers that might interest you.

Which data are processed?

In order to track whether you have clicked on a link we have used, the affiliate program provider must know that it was you who followed the link via our website. Thus, there must be a correct assignment of the partner program links used to the subsequent actions (business transaction, purchase, conversion, impression, etc.). Only then can the settlement of commissions work.

In order for this assignment to work, a value can be attached to a link (in the URL) or information can be stored in cookies. In these, for example, the page from which you came (referrer), when you clicked on the link, an identifier of our website, which offer it is and a user identifier are stored.

This means that as soon as you interact with products and services of a partner program, this provider also collects data from you. Exactly which data is stored depends on the individual provider. For example, the Amazon partner program distinguishes between active and automatic information. Active information includes name, email address, phone number, age, payment information or location information. Automatically stored information in this case includes user behavior, IP address, device information and the URL.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, personal data is only processed as long as it is necessary for the provision of services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years unless they are actively deleted. The exact duration of data processing depends on the provider used; in most cases, you should be prepared for a storage period of several years. In the respective data protection statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the partner program provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways.

Legal basis

If you have consented to affiliate programs being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by a partner program.

From our side, there is also a legitimate interest in using a partner program to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the partner program insofar as you have given your consent.

Information on specific partner programs, you will receive – if available – in the following sections.

Amazon Partner Program Privacy Policy

Amazon Affiliate Program Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: economic success and the optimization of our service performance. ???? Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. ???? Storage period: personal data is stored by Amazon until it is no longer needed ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is the Amazon affiliate program?

On our website, we use the Amazon affiliate program of the company Amazon.com, Inc. The data controllers in terms of the privacy policy are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, Germany, will act as data processor. By using this Amazon affiliate program, data from you may be transferred to Amazon, stored and processed.

In this privacy policy, we inform you about what data is involved, why we use the program and how you can manage or prevent the data transfer.

The Amazon affiliate program is an affiliate marketing program of the online shipping company Amazon.de. Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertisements or affiliate links on our website and if you click on them and buy a product through Amazon, we receive an advertising fee (commission).

Why do we use the Amazon affiliate program on our website?

Our goal is to provide you with an enjoyable time with lots of helpful content. For this we put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program we have the possibility to be rewarded a little bit for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate program?

As soon as you interact with Amazon’s products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. “Active information” includes, for example, name, email address, phone number, age, payment information or location information. So-called “automatic information” is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to get to a product. Amazon also stores cookies in your browser in order to be able to trace the origin of an order. In this way, the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while browsing our website, the collected data can be assigned to your account. You can prevent this by logging out of Amazon before browsing our website.

Here we show you example cookies that are set in your browser when you click on an Amazon link on our website.

Name: uid
Wert: 3230928052675285215311909058-9
Purpose: This cookie stores a unique user ID and collects information about your website activity.
Expiration date: after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiration date: after 8 months

Name: uuid2
Wert: 8965834524520213028311909058-2
Purpose: This cookie enables targeted and interest-based advertising through the AppNexus platform. For example, the cookie collects and stores anonymous data about which ads you have clicked on and which pages you have visited via the IP address.
Expiration date: after 3 months

Name: session-id
Wert: 262-0272718-2582202311909058-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.
Expiration date: after 15 years

Name: APID
Wert: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and what advertisements you viewed before visiting the website.
Expiration date: after one year

Name: session-id-time
Wert: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This cookie records the time you spend on a web page with a unique cookie ID.
Expiration date: after 2 years

Name: csm-hit
Value: 2082754801l
Purpose: We could not find out exact information about this cookie.
Expiration date: after 15 years

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

Amazon uses this received information to tailor advertisements more precisely to the interests of users.

How long and where is the data stored?

Personal data is stored by Amazon for as long as it is necessary for Amazon’s business services or is required for legal reasons. Since Amazon is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the collected data in your account.

Another option to manage Amazon’s data processing and storage according to your preferences is provided by your browser. There you can manage, disable or delete cookies. This works a bit differently for each browser. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you have consented to the Amazon affiliate program being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur during the collection by the Amazon Partner Program.

From our side, there is also a legitimate interest in using the Amazon affiliate program to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Amazon partner program if you have given your consent.

Amazon also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus in particular in the USA) or a data transfer there, Amazon uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Term (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

We hope we have brought you closer to the most important information about data transfer through the use of the Amazon Affiliate Program. More information can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary ???? Data subjects: website visitors ???? Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools ???? Data processed: Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used. ???? Storage period: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
What is a cookie consent management platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to correctly and securely handle scripts and cookies used. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to provide you with the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

AdSimple Cookie Manager Privacy Policy

AdSimple Cookie Manager Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: obtaining consent for certain cookies and thus the use of certain tools ???? Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found further on in this privacy policy ???? Storage period: the cookie used expires after one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
What is the AdSimple Cookie Manager?

We use the AdSimple Cookie Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Cookie Manager offers us, among other things, the possibility to provide you with a comprehensive and privacy-compliant cookie notice, so that you can decide for yourself which cookies you allow and which you do not. By using this software, data from you will be sent to AdSimple and stored. In this privacy policy, we inform you why we use the AdSimple Cookie Manager, what data is transferred and stored, and how you can prevent this data transfer.

The AdSimple Cookie Manager is a software that scans our website and identifies and categorizes all existing cookies. In addition, you as a website visitor will be informed about the use of cookies via a cookie hint script and decide for yourself which cookies you allow and which you do not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have ended up on our website over time. By having AdSimple’s Cookie Manager regularly scan our website and locate all cookies, we have full control over these cookies and can thus act in a DSGVO-compliant manner. We can thus inform you accurately about the use of cookies on our website. Furthermore, you will always receive an up-to-date and privacy-compliant cookie notice and decide for yourself via checkbox system which cookies you accept or block.

What data is stored by the AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Name: acm_status
Value: “:true, “statistics”:true, “marketing”:true, “socialmedia”:true, “settings”:true}
Purpose: This cookie stores your consent status. This allows our website to read and follow your current status on future visits.
Expiration date: after one year

How long and where is the data stored?

All data collected by AdSimple Cookie Manager is transferred and stored exclusively within the European Union. The collected data is stored on AdSimple’s servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie hint script. Another possibility to prevent the data processing or to manage it according to your wishes is offered by your browser. Depending on the browser, cookie management works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the AdSimple Cookie Manager is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6(1)(f) DSGVO).

We hope we have provided you with a good overview of the data traffic and data processing by AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

BorlabsCookie Privacy Policy

We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. To learn more about the data processed through the use of BorlabsCookie, please see the Privacy Policy at https://de.borlabs.io/datenschutz/.

Cookiebot Privacy Policy

Cookiebot Privacy Policy Summary ???? Data subjects: website visitors ???? Purpose: obtaining consent for certain cookies and thus the use of certain tools ???? Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used. ???? Storage period: the data is deleted after one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
What is Cookiebot?

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this feature, data from you may be sent to Cookiebot or Cybot, stored and processed. In this privacy policy, we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

Cookiebot is a software product of the company Cybot. The software automatically creates a DSGVO-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take privacy very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us get a good overview of all our cookies (first-party and third-party cookies). This allows us to inform you about the use of cookies on our website accurately and transparently. You always get an up-to-date and privacy-compliant cookie notice and decide for yourself which cookies you allow and which not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

IP address (in anonymized form, the last 3 digits are set to 0)
date and time of your consent
our website URL
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)
The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Wert: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9311909058-2
Purpose: This cookie stores your consent status,. This allows our website to read and follow the current status on future visits.
Expiration date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3311909058-6
Purpose: This cookie is set if you allow all cookies and have thus activated “collective consent”. The cookie then stores its own random and unique ID.
Expiration date: after one year

Note: Please keep in mind that this is an exemplary list and we cannot claim completeness. Please see the Cookie Statement at https://www.cookiebot.com/de/cookie-declaration/ to see what other cookies may be used.

According to Cybot’s privacy policy, the company does not resell personal data. However, Cybot does share data with trusted third parties or subcontractors that help the company achieve its business goals. Data is also shared when legally required.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). You can learn more about all “Azure regions” at https://azure.microsoft.com/de-de/global-infrastructure/regions/. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after cancellation of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent the data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6(1)(f) DSGVO).

If you want to learn more about the privacy policy of “Cookiebot” or the company behind it, Cybot, we recommend that you read through the privacy policy at https://www.cookiebot.com/de/privacy-policy/.

Cookiefirst privacy policy

We use Cookiefirst, a cookie content manager tool, on our website. The service provider is the Dutch company Digital Data Solutions B.V., Plantage Middenlaan 42a, 1018DH, Amsterdam, The Netherlands. To learn more about the data processed through the use of Cookiefirst, please see the Privacy Policy at https://cookiefirst.com/legal/general-terms-conditions/.

Payment Provider Introduction

Payment Provider Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: Enabling and optimizing the payment process on our website ???? Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data For more details, please refer to the respective payment provider tool used. ???? Storage period: depending on the payment provider used ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (fulfillment of a contract).
What is a payment provider?

We use online payment systems on our website that allow us and you a secure and smooth payment process. In the process, personal data may also be sent to the respective payment provider, stored and processed there, among other things. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We subsequently receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and especially payment processes have to work fast and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Exactly what data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer other payment service providers in addition to traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.

You can find out information about the specific payment providers – if available – in the following sections.

Afterpay privacy policy

We use Afterpay, a service for online payment procedures, for our website. The service provider is the German company Arvato Payment Solutions GmbH, Gütersloher Str. 123, 33415 Verl, Germany. You can learn more about the data processed by using Afterpay in the privacy policy at https://www.afterpay.de/datenschutz/.

Amazon Payments Privacy Policy

We use Amazon Payments, a service for online payment processes, on our website. The service provider is the American company Amazon.com Inc. The company Amazon Payments Europe S.C.A. (38 Avenue J.F. Kennedy, L-1855 Luxembourg) is responsible for the European region.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Amazon uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Term (AWS GDPR DATA PROCESSING), which corresponds to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

To learn more about the data processed through the use of Amazon Payments, please see the Privacy Policy at https://pay.amazon.de/help/201212490.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. The company responsible for the European region is American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain).

American Express also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, American Express uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, American Express undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Under the “European Implementing Principles (https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/) you can find more detailed information on the standard contractual clauses at American Express.

You can learn more about the data processed through the use of American Express in the Privacy Policy at https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

Apple Pay Privacy Policy

We use Apple Pay, a service for online payment methods, on our website. The service provider is the American company Apple Inc, Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Apple to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can learn more about the data processed through the use of Apple Pay in the Privacy Policy at https://www.apple.com/legal/privacy/de-ww/.

Discover Privacy Policy

We use the payment system service provider Discover on our website. The service provider is the American company Discover Financial Services, 2500 Lake Cook Rd, Riverwoods, IL 60015, USA.

Discover also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Discover uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Discover to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

To learn more about the data processed through the use of Discover, please see the Privacy Policy at https://www.discover.com/privacy-statement/eu-data.html.

eps-Transfer Privacy Policy

We use eps-Überweisung, an online payment service, on our website. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can learn more about the data processed by using eps-Überweisung in the privacy policy at https://eservice.stuzza.at/de/datenschutzerklaerung.html.

Flattr privacy policy

We use the online payment service Flattr on our website. The service provider is the Swedish company Flattr AB, Box 4111, 203 12 Malmö, Sweden. You can learn more about the data processed through the use of Flattr in the Privacy Policy at https://flattr.com/privacy.

giropay Privacy Policy

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can learn more about the data processed by using giropay in the privacy policy at https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Pay, can be found at https://business.safety.google/adscontrollerterms/.

To learn more about the data processed through the use of Google Pay, please see the Privacy Policy at https://policies.google.com/privacy.

iDEAL Privacy Policy

We use iDEAL, a service for payment systems, on our website. Service provider is the Dutch company Currence B.V., Gustav Mahlerplein 33-35, Amsterdam, Noord-Holland 1082 MS, the Netherlands. To learn more about the data processed through the use of iDEAL, please see the Privacy Policy at https://www.ideal.nl/en/disclaimer-privacy-statement/.

Klarna Checkout Privacy Policy

Klarna Checkout Privacy Policy Summary ???? Data subject: website visitors ???? Purpose: Optimization of the payment process on our website ???? Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data More details can be found below in this privacy policy. ???? Storage period: Data is stored as long as Klarna needs it for the processing purpose. ⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate interests).
What is Klarna Checkout?

We use the online payment system Klarna Checkout of the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, among other things, personal data will be sent to Klarna, stored and processed. In this Privacy Policy, we would like to provide you with an overview of Klarna’s data processing.

Klarna Checkout is a payment system for orders in an online store. In this process, the user selects the payment method and Klarna Checkout handles the entire payment process. Once a user has made a payment through the Checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then already recognizes the existing customer after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online store is to provide you with the best possible service. This includes a smooth, fast and secure payment processing of your orders in addition to the overall experience on the website and alongside our offers. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to and stored on Klarna’s servers. This data is stored even if you have not yet completed an order.

When you order a product or service through our store, you must enter personal data in the fields provided. This data is processed by Klarna for payment processing. In the process, the following personal data (as well as general product information) may be specifically stored and processed by Klarna for creditworthiness and identity checks:

Contact information: Name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
Payment information such as credit card details or your account number.
Product information such as shipment number, type of item and price of the product.
In addition, there is also data that can be collected optionally, provided you make a conscious decision to do so. These are, for example, political, religious or ideological beliefs or various health data.

Klarna may also collect data itself or through third parties (such as through us or through public databases) about the goods or services you purchase or order, in addition to the data mentioned above. This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, about your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this feature, you can always disable these cookies. Further down in the text you will find instructions on how to basically delete, disable or manage cookies in your browser. Our tests have shown that no cookies are set by Klarna directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. There sofort.com will set the following cookie:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7311909058-4
Purpose: This cookie stores your session ID.
Expiration date: after the browser session ends.

How long and where is the data stored?

Klarna strives to store your data only within the EU or the European Economic Area (EEA). However, it may happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that the data protection is in accordance with the GDPR and the third country is in an adequacy decision of the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you simply need to contact the company or the company’s data protection team by emailing [email protected]. You can also contact Klarna directly via the Klarna website “My Privacy Request”.

You can delete, disable or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

We therefore offer the payment service provider Klarna Checkout in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO).

We hope to have provided you with a good overview of the data processing by Klarna. If you would like to learn more about how your data is handled, we recommend that you read the Klarna privacy statement at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European region.

Mastercard also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, Mastercard uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Mastercard to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can learn more about the data processed by using Mastercard in the Privacy Policy at https://www.mastercard.de/de-de/datenschutz.html.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and on the data processed through the use of PayPal Marketing Solutions, please see the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full.

Store Pay Privacy Policy

We use Shop Pay, an online payment solutions service, on our website. The service provider is the American company Shopify Inc. The company responsible for the European region is Shopify International Limited (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland).

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Shop Pay. This may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Shop Pay services where you have a user account.

To learn more about the data processed through the use of Shop Pay, please see the Privacy Policy at https://www.shopify.de/legal/datenschutz.

Skrill Privacy Policy

We use Skrill, an online payment solutions service, on our website. The service provider is the British company Skrill Limited, 25 Canada Square, London E14 5LQ, United Kingdom. To learn more about the data processed through the use of Skrill, please see the Privacy Policy at https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/.

Sofortüberweisung Privacy Policy

Sofortüberweisung Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of the payment process on our website ???? Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data More details can be found below in the privacy policy ???? Storage period: Data is stored within the legal retention period ⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal Obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is an “instant bank transfer”?

We offer on our website the payment method “Sofortüberweisung” of the company Sofort GmbH for cashless payment. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you decide to use this payment method, among other things, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that allows you to place an order via online banking. In this case, the payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not support this payment method yet.

Why do we use “Sofortüberweisung” on our website?

Our goal with our website and our integrated online store is to provide you with the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use “Sofortüberweisung” as a payment system.

What data is stored by “Sofortüberweisung”?

When you make an Sofortüberweisung via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company’s servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether Sofort transfers have been made successfully in the last 30 days. In addition, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. For SEPA transfers, the BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, turnover data, drawing limits, account lists, cell phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. Here the following three cookies are set:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7311909058-5
Purpose: This cookie stores your session ID.
Expiration date: after the end of the browser session

Name: user[user_cookie_rules].
Value: 1
Purpose: This cookie stores your consent to use cookies.
Expiration date: after 10 years

Name: _ga
Wert: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors. This is a cookie from Google Analytics.
Expiration date: after 2 years

Note: The cookies listed here do not claim to be complete. It can always be that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All collected data is stored within the legal obligation to keep records. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR and the country must be in an adequacy decision of the EU.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you can simply contact the company’s data protection team by emailing [email protected].

Possible cookies that Sofortüberweisung uses, you can manage, delete or disable in your browser. Depending on your preferred browser, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

We therefore offer the payment service provider Sofortüberweisung in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO) , insofar as the admission of cookies is necessary for the use.

If you want to learn more about the data processing by the “Sofortüberweisung” of the company Sofort GmbH, we recommend the privacy policy at https://www.sofort.de/datenschutz.html.

Stripe Privacy Policy

Stripe Privacy Policy Summary ???? Data subject: visitors to the website ???? Purpose: optimization of the payment process on our website ???? Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data More details can be found further on in this privacy policy ???? Storage period: Data is stored until the cooperation with Stripe is terminated ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (contract processing), Art. 6 para. 1 lit. a DSGVO (consent).
What is Stripe?

We use a payment tool of the American technology company and online payment service Stripe on our website. For customers within the EU, Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible. This means that if you choose Stripe as your payment method, your payment will be processed through Stripe Payments. In doing so, data necessary for the payment process will be forwarded to Stripe and stored. In this privacy policy, we provide you with an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe provides payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our web store. Stripe takes care of the entire payment process. A big advantage of Stripe is for example that you never have to leave our website or store during the payment process and the payment processing is very fast.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and therefore especially payment processing needs to be fast and smooth. In addition to our other payment providers, we have found Stripe to be a partner that ensures secure and fast payment processing.

What data is stored by Stripe?

If you choose Stripe as your payment method, personal data from you will also be transmitted to Stripe and stored there. This is transaction data. This data includes the payment method (i.e. credit card, debit card or account number), bank code, currency, amount and date of payment. In the case of a transaction, your name, e-mail address, billing or shipping address, and sometimes your transaction history may also be transmitted. This data is necessary for authentication. Stripe may also collect your name, address, phone number, and country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting, and to fully provide its services.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data may be shared with internal departments, a limited number of external Stripe partners, or for regulatory compliance purposes, for example. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe may set during the payment process:

Name: m
Wert: edd716e9-d28b-46f7-8a55-e05f1779e84e040456311909058-5
Purpose: This cookie appears when you select the payment method. It stores and recognizes whether you access our website through a PC, tablet or smartphone.
Expiration date: after 2 years

Name: __stripe_mid
Wert: fc30f52c-b006-4722-af61-a7419a5b8819875de9311909058-1
Purpose: In order to perform a credit card transaction, this cookie is required. For this purpose, the cookie stores your session ID.
Expiration date: after one year

Name: __stripe_sid
Wert: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose: This cookie also stores your ID and is used for the payment process on our website by Stripe.
Expiration date: after the session expires

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. That is, the data is stored until we terminate the cooperation with Stripe. However, in order to comply with legal and regulatory obligations, Stripe may also store personal data beyond the duration of the service provision. Because Stripe is a global company, data may also be stored in any country where Stripe provides services. Thus, data may also be stored outside your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when using this tool, data from you may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the Stripe team at any time via https://support.stripe.com/contact/email.

You can delete, disable or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the relevant links to the respective instructions of the most popular browsers.

Legal basis

We therefore offer the payment service provider Stripe in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 (1) lit. b DSGVO). The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO) , insofar as the admission of cookies is necessary for the use.

Stripe also processes data from you in the USA, among other places. We point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Stripe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and on the data processed through the use of Stripe, please see the Privacy Policy at https://stripe.com/at/privacy.

Unzer Privacy Policy

We use the payment provider Unzer on our website. The service provider is the German company Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany. You can learn more about the data processed by using Unzer in the Privacy Policy at https://www.unzer.com/de/datenschutz/.

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European region.

Visa also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Visa uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to and stored in third countries (such as the USA). Through these clauses, Visa undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Visa’s standard contractual clauses can be found at https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

To learn more about the data processed through Visa’s use, please see the Privacy Policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

External online platforms Introduction

External Online Platforms Privacy Policy Summary ???? Data subjects: visitors to the website or visitors to the external online platforms ???? Purpose: Presentation and optimization of our service, contact with visitors, interested parties ???? Data processed: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. More details can be found at the respective platform used. ???? Storage period: depending on the platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility of data protection, the data protection provisions of the external platforms we use also apply. This is specifically the case if our products are purchased via the platform. So if there is a payment process. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can, with the help of collected data, tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our products and services on other platforms in order to bring more customers closer to our offering. External online marketplaces, such as Amazon, Ebay, and even Digistore24, offer large sales websites that offer our products to people who may not be familiar with our website. It may also happen that built-in elements on our site redirect to an external online platform. Data that is processed and stored by the online platform used serves the company on the one hand to log the payment process, but also to be able to perform web analyses.

The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

Please note that when using the platforms or our built-in elements, data about you may also be processed outside the European Union, as online platforms, for example Amazon or eBay, are American companies. As a result, you may not be able to claim or enforce your rights with regard to your personal data as easily.

What data is processed?

Exactly what data is stored and processed depends on the external platform in question. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are also logged in there, data can be linked to the profile. The collected data is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the platform directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, Amazon stores data until it is no longer needed for its own purpose. In general, we only process personal data for as long as it is absolutely necessary for the provision of our services and products.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions at the respective external platform. Furthermore, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used, we also recommend our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective external platforms.

Legal basis

If you have consented that data from you can be processed and stored by external platforms, this consent is considered the legal basis for the data processing (Art. 6 (1) lit. a DSGVO). In principle, if consent has been given, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we will nevertheless only use these if you have given your consent.

Information on specific external platforms – if available – can be found in the following sections.

Amazon (Europe) Privacy Policy

We also use the online trading platform Amazon (Europe). The service provider is the American company Amazon Inc. The company Amazon Europe Core S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg is responsible for the European region.

You can find the Amazon Data Processing Term (AWS GDPR DATA PROCESSING), which corresponds to the standard contractual clauses, at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

To learn more about the data processed through the use of Amazon, please see the Privacy Policy at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy .

Digistore24 Privacy Policy

We use the online sales platform Digistore24. The service provider is the German company Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany. You can learn more about the data processed through the use of Digistore24 in the privacy policy at https://www.digistore24.com/page/privacy .

Audio & Video Introduction

Audio & Video Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service performance ???? Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details on this can be found below in the relevant data protection texts. ???? Storage period: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are audio and video elements?

We have integrated audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website, for example. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, personal data of you may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best experience on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we provide audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the service provider’s server. This also transfers data from you to the third-party provider and stores it there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider’s data protection declaration. In principle, personal data is always processed only as long as it becomes absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years.

Right of objection

Since the embedded audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can learn more about the handling and storage of your data.

Legal basis

If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements insofar as you have given your consent.

SoundCloud Privacy Policy

SoundCloud Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details about this further down in this privacy policy. ???? Storage period: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is SoundCloud?

We use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognize the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and analyzed. In this privacy policy, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or the data transfer.

The social media network SoundCloud is an online music platform that serves the exchange and distribution of audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud allows you to embed the audio files in other websites. And that’s exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in wave form and the comment bar. This way, logged-in users can listen to and comment on music tracks or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. By that, we don’t just mean our products or services. Holistic customer service also includes how comfortable you feel on our website and how helpful our website is to you. Through the embedded SoundCloud playback feature, we can deliver acoustic content directly to you, free of charge. You don’t have to follow any link first to listen to an audio file, you can start right from our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (like or share button or play function) built in, your browser connects to a SoundCloud server. In the process, data from you may be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns in this way your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the collected data will be directly assigned to your account/account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behavior is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also cookies from third-party providers such as Facebook or Google Analytics. These cookies serve the company to get more information about your behavior on external websites and its own platform. We as the website operator do not receive any information about your user behavior through the cookies used by SoundCloud. The data transfer and therefore the information about technical devices and your behavior on the website takes place between you and SoundCloud.

Below we show cookies set when you go to a website that has SoundCloud features embedded. This list is only an example of possible cookies and cannot claim to be exhaustive. In this example, the user does not have a SoundCloud account:

Name: sc_anonymous_id
Wert: 208165-986996-398971-423805311909058-0
Purpose: This cookie makes it possible to embed files or other content in websites in the first place and stores a user ID.
Expiration date: after 10 years

Annotation:
The sc_anonymous_id cookie is set immediately when you are on one of our websites that has a Soundcloud feature built in. You do not have to interact with the feature yet for this to happen.

Name: __qca
Wert: P0-1223379886-1579605792812311909058-7
Purpose: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The information collected is then shared with SoundCloud.
Expiration date: after one year

Name: Sclocale
Value: en
Purpose: The cookie stores the language setting you have preset.
Expiration date: after one year

Name: _soundcloud_session
Value: /
Purpose: We could not find out any specific information about this cookie.
Expiration date: after end of session

Name: _session_auth_key
Value: /
Purpose: This cookie is used to store session information (i.e. user behavior) and to authenticate a client request.
Expiration date: after 10 years

In addition, SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. All the information stored in the cookies is used by SoundCloud to improve its own services and to play personalized advertising.

How long and where is the data stored?

Basically, the collected data remains stored at SoundCloud as long as a user account exists or it is necessary for SoundCloud to achieve its business objectives. How long exactly is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can manage data processing or delete your entire account via “Settings”. However, you can also manage, delete or disable cookies in your browser exactly according to your needs. The approach always depends on the browser you use. If you decide to delete or disable cookies, please note that all features may then no longer be available. Under the section “Cookies” you will find the relevant links to the respective instructions of the most popular browsers.

Legal basis

If you have consented that data from you can be processed and stored by embedded SoundCloud elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements insofar as you have given your consent. SoundCloud also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

We hope we have provided you with a good overview of the data traffic through SoundCloud. If you want to learn more about the privacy policy and general handling of data by SoundCloud, we recommend that you read the company’s privacy policy at https://soundcloud.com/pages/privacy.

Spotify privacy policy

We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. To learn more about the data processed through the use of Spotify, please see the Privacy Policy at https://www.spotify.com/de/legal/privacy-policy/.

YouTube Privacy Policy

YouTube Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details about this further down in this privacy policy. ???? Storage period: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is YouTube?

We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can’t be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google – thanks to the data it collects – can really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311909058-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Other cookies set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311909058-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311909058-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed into a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision – either 3 or 18 months and then deleted.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have implemented the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play” icon to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe” button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.

If you see a built-in subscribe button on our site, YouTube sets – according to Google – at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5311909058Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31190905895Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Other Introduction

Other Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: to improve the user experience ???? Data processed: Which data is processed depends largely on the services used. Mostly it is IP address and/or technical data. You can find more details about this in the respective tools used. ???? Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What falls under “Other”?

The category “Other” includes those services that do not fit into one of the above categories. These are usually various plugins and embedded elements that enhance our website. As a rule, these functions are obtained from third-party providers and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine, or online services for weather data such as OpenWeather.

Why do we use other third-party providers?

We want our website to provide you with the best web experience in our industry. For a long time, a website has been more than just a business card for companies. It is a place to help you find what you are looking for. In order to always make our website more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and consequently will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyses of this file. With the information obtained, providers can improve their own marketing efforts. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in them. Some providers may also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. Therefore, we recommend that you carefully read the privacy statements of the respective services. As a matter of principle, we endeavor to use only services that handle the issue of data protection very carefully.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

Legal basis

If we ask for your consent and you also consent that we may use the service, this is considered the legal basis for the processing of your data (Art. 6 para. 1 lit. a DSGVO). In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.

Information on the specific tools, you will receive – if available – in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as IP address and CSS and font requests More details can be found below in this privacy policy. ???? Storage period: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are Google Fonts?

On our website, we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We’ll take a detailed look at exactly what this data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API, by the way, stands for “Application Programming Interface” and is used, among other things, as a data transmitter in software.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.

However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Those data that Google stores for a day or a year cannot be easily deleted. The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311909058. Data storage you prevent in this case only if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311909058. Google does address privacy-related issues there, but it doesn’t really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the case of collection by Google Fonts.

From our side, there is also a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also read about which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts from the company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have embedded the Google Fonts locally, i.e. on our web server – not on Google’s servers. As a result, there is no connection to Google servers and thus no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service ???? Data processed: Data such as search terms entered, your IP address and also latitude or longitude coordinates. You can find more details about this further down in this privacy policy. ???? Storage period: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service provided by the company Google. With Google Maps, you can search for exact locations of cities, sights, accommodations or businesses online via a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide their service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311909058-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee completeness in the details of the stored data. Especially when using cookies, changes can never be excluded. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers all over the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de.

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster cripples the servers, the data is pretty much still protected.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic location and activity data deletion feature introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can turn the activities on or off.

In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.

From our side, there is also a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/.

If you would like to learn more about Google’s data processing, we recommend that you read the company’s in-house privacy policy at https://policies.google.com/privacy?hl=de.

Google Programmable Search Engine (formerly: Google Custom Search) Privacy Policy.

We use Google Programmable Search Engine, a web search function, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Programmable Search Engine, can be found at https://business.safety.google/adsprocessorterms/.

To learn more about the data processed through Google’s use, please see the Privacy Policy at https://policies.google.com/.

Google reCAPTCHA Privacy Policy

Google reCAPTCHA Privacy Policy Summary ???? Data subjects: visitors to the website ???? Purpose: optimization of our service performance and protection against cyber attacks ???? Data processed: Data such as IP address, browser information, your operating system, limited location and usage data More details can be found below in this privacy policy. ???? Storage period: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to verify the information. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to set a checkmark anymore. You’ll learn exactly how this works and, more importantly, what data is used to do it later in this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most commonly, this service is used when you fill out forms on the web. A captcha service is a kind of automatic Turing test, designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the “I am not a robot” text box, or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate even before the captcha is entered how likely you are to be a human. reCAPTCHA, or captchas in general, are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of any kind may safely stay at home. That’s why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is sent to Google to determine whether you are actually human. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether actions on our website really originate from humans. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and collects a snapshot of your browser window.

The following list of collected browser and user data, does not claim to be exhaustive. Rather, it is examples of data that, to our knowledge, Google processes.

Referrer URL (the address of the page from which the visitor came)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that store data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
Date and language settings (which language or date you have preset on your PC is saved)
All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
Screen resolution (shows how many pixels the image display consists of)
It is undisputed that Google uses and analyzes this data even before you click the “I am not a robot” checkbox. With the Invisible reCAPTCHA version even the ticking is omitted and the whole recognition process runs in the background. How much and which data Google stores exactly, Google does not tell you in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311909058-8
Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user’s actions on the website in dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANID
Wert: U7j1v3dZa3119090580xgZFmiqWppRWKOr
Purpose: We could not find out much info about this cookie. Google’s privacy policy mentions the cookie in the context of “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under domain google.com.
Expiration date: after 9 months

Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use different services provided by Google. CONSENT is also used for security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: NID
Wert: 0WmuWqy311909058zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most typed search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: after 6 months

Name: DV
Wert: gEAABBCjJMXcI0dSAAAANbqc311909058-4
Purpose: Once you tick the “I am not a robot” box, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as Google’s experience has shown that the choice of cookies is always subject to change.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged.For this, the deviating data protection provisions of the Google company apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, as soon as you visit our site, the data is automatically transmitted to Google. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311909058.

So, when you use our website, you agree that Google LLC and its agents automatically collect, process and use data.

Please note that when you use this tool, data about you may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur when Google reCAPTCHA is used.

From our side, there is also a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/.

You can learn a bit more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google does go into more detail about the technical development of reCAPTCHA here, but you will search in vain for precise information about data storage and privacy-related issues there as well. A good overview of Google’s basic use of data can be found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

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Source: Created with the privacy generator from AdSimple